PHILOSOPHY | AM STUDIO
We are a multidisciplinary design firm. An Architecture, Interior Design, Urbanism, Art, and Graphic Design Lab. A fluid and organic way to construct ideas, dreams. We design from the beginning to the last smallest detail.
Our project management process is rooted in our philosophy of listening and collaboration. Engaging clients in a fluid dialogue so we can respond to their unique vision, needs, and goals is our top priority.
We do not believe in a signature style, esthetic or market. We are interested in creating design that fits with the space’s history, surroundings, lifestyle, and the proposed requirements. We value the combination of attributes that make one place distinct from another. We strive to maintain the natural and cultural environments in order to create a unique identity for each project that is cohesive and evocative.
INSPIRATION | LIFE TAKES YOU TO YOUR DREAMS
The story of Justo Gallego, who for 53 years has been building a cathedral by hand on the outskirts of Madrid almost entirely by himself has been a deep inspiration and strong validation point of what we are doing, or as Antonio puts it: "If you passionately and truly believe in what you are doing Life Takes You To Your Dreams..."
"LIGHT IS NOT SOMETHING VAGUE, DIFFUSE...
THE SUN DOES NOT RISE
EVERYDAY IN VAIN"
IL SOLE 24 ORE
[Norman D + Verganti R.J
“The true innovation derives from the vision; the ability to look at the world and see what others cannot see.
The construction of the vision is the most important asset and rare in our time […] But having a vision is not enough, […] innovation requires that the visions could be realized… Major innovations often face great obstacles.
The new frontier in understanding the roads that lead to innovation is therefore to study the construction mechanisms of the vision. To do this we need new interpretive schemes, new perspectives. We need to explore the dynamics of intangible thought, investigate those fascinating capabilities that make people able to recognize what is hidden in the mirror that reflects our role in society.”
[mendes da rocha,P.]