AM STUDIO | PHILOSOPHY

 

We are a multidisciplinary design firm. An Architecture, Interior Design, Urbanism, Art, and Graphic Design Lab. A fluid and organic way to construct ideas and dreams. We design from the very beginning through to the very end.

Our project management process is rooted in our philosophy of listening and collaboration. We engage clients in a fluid dialogue to  respond to their unique visions, needs, and goals are our top priority.

We do not believe in a signature style, aesthetic or market. We are interested in creating design that fits with the space’s history, surroundings, lifestyle, and proposed requirements. We value the combination of attributes that make one place distinct from another. We strive to maintain the natural and cultural environments in order to create a unique identity for each project that is cohesive and evocative.

ARCHITECTURE

With extensive experience in architecture design, we manage every phase of the process, starting with conceptual sketches through to the last construction detail.

INTERIOR DESIGN

We work with the clients' reality to give the new spaces the functionality needed. All the senses are involved in the final experience, that's why we look closely into finishes, textures, light and beyond.

FURNITURE DESIGN

 All of our projects have something unique. Our clients' souls are reflected in every piece of furniture. This is why furniture is the third component to our design philosophy.

INSPIRATION | LIFE TAKES YOU TO YOUR DREAMS

 

The story of Justo Gallego, who for 53 years has been building a cathedral by hand on the outskirts of Madrid almost entirely by himself has been a deep inspiration and strong validation point of what we are doing.

As Antonio puts it: "If you passionately and truly believe in what you are doing Life Takes You To Your Dreams..."

 

 

IL SOLE 24 ORE | Norman D + Verganti R.

 

'The true innovation derives from the vision: the ability to look at the world and see what others can not see.

The construction of the vision is the most important asset and rare in our time [...] But having a vision is not enough [...] Innovation requires that the vision could be realized... Major innovations often face great obstacles.

The new frontier in understanding the roads that lead to innovation is therefore to study the construction mechanism of the vision. To do this we need new interpretetive schemes, new perspectives. We need to explore the dynamics of intangible thoght, investigate those fascinating capacities that make people able to recognaize what is hidden in the mirror that reflexts our role in society".