Location | 636 11TH AVE - NEW YORK [NY]
Year | NOV 2015
Size | 3,300.00 SF

A lobby is the first impression you get of a company… This one was embodied as a huge brand stamp that says: “This building is us; come inside and be part of our world”.

With this lobby, the intention for the business was to evolve the space without the need of a large investment- this was accomplished with effective yet minimal change.  

The striking simplicity and strength of bold color within a large-scale space becomes a complex 3D signature composition where the letters break into pieces – creating the  big company made up of thousands of people but, at the end of the day, all of them collaborate as one.