In a short ten years at Ogilvy Lauren Crampsie has not only earned and worked for her seat in the executive suite but has also become an indispensable piece of the development of the agency as it matures in this twenty first century.
Starting in June 2004 as a coordinator in the new-business department and soaring like a rocket to later direct it in 2006; being named North American chief marketing officer in July 2009 and making waves as a young female global CMO in January 2012.
We had the chance to have a coffee with her (actually a coke Zero, just one of her acquirements).
E: Why give Ogilvy’s lobby a makeover?
LC: I decided that the Ogilvy lobby needed a makeover because I think the most important thing that clients see, that employees see, the potential employees see when they walk into a building is how that building looks and feels when they first walk in. And before I hired Antonio to architect the new design this was all white (she looks to the lobby space), and of any company that’s dying for color and light and feeling and design we were and we certainly have the permission to be bold.
E: How difficult was it to choose the final concept?
LC: I think he showed me two ideas. The first one he said: “I like it, but I’m not sure it’s right”. The second one he showed me was spot on. It was done. I showed it to my New York CEO, my global CEO, they all loved it. They loved the simplicity of it.
E: How long did the project take?
LC: Just based on Antonio’s time frame and how quickly he was able to execute the brilliant idea, it could have been done in a month. But because we had our own issues we had to deal with, all in all it was a 4 month process.
E: What does the new lobby represent, and do you think it inspires Ogilvy employees?
LC: It absolutely inspires our employees every single day. We purposely stepped changed this so that originally we painted it red and then we had to go back and do the stencil to paint it.
I think one of the hardest things about working in Manhattan is most people that work in this city you spend a good portion of your life at work and less of a portion of your life at home, where you would like to be and I think.
It is so important because of that where you come to at work, feels like home and it feels like your place and it feels like something that is symbolic and than means something and what Antonio did, it was so simple yet so brilliant in that he brought Ogilvy to every single corner of the lobby. And in doing that he brought Ogilvy to every single employee.